There are three fundamental pillars of success for your funeral home — and any organization. Every funeral home that is succeeding is successful in these three pillars. Every funeral home that is failing is doing so because of a failure in one or more of these areas. This is true for any organization whether it is a nation, a Fortune 50 corporation, a nonprofit charity, a mom and pop small business, a church, a social club, a ball team—or your funeral home. Depending on the organization or group, they may call them by different terms and implement them a little differently, but when it comes down to it, there are still three main pillars of success, and they are the subject of this book. The three pillars for your funeral home’s success in their order of importance are:
Pillar One: LEADERSHIP
Pillar Two: SALES
Pillar Three: CUSTOMER SERVICE
That’s it. Leadership, sales, and customer service. That is the key to success. However, knowing the key and knowing how to use it to unlock the door aren’t the same thing. In this book, you will discover the key to unlock the door to your funeral home’s success. With The 3 Pillars of Success for Funeral Directors, you can take your funeral home to the next level of achievement.
About the Author
Mark Bowser is one of the best professional business speakers in the United States today. He has presented seminars to a few of the nation’s top organizations including Southwest Airlines, Dell Computers, FedEx Logistics, United States Marine Corps, Princeton University, and many others. He is the author of several books including Sales Success, Some Gave It All coauthored with Danny Lane, and Jesus, Take the Wheel. Mark is also the Vice President of the Bright Corporation, a top publishing house and supplier for the funeral industry. You can reach him by email at mark@BrightCorporation.com.
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